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'Yummy Mummy" pressure for pregnant women

mum kissing baby

One leading psychologist has suggested that British women are facing increasing pressure over their shape and weight during pregnancy.

Beth Shelton from Swinburne University attributed the trend to the rise of the 'yummy mummy' - celebrity mothers who appear in women's magazines looking immaculate during their pregnancy.

Commenting on the situation facing the nation's mums-to-be, she said: "In the past maternity wear was more about tent dresses that were very comfortable and loose, compared to now when it's tight and close-fitting."

Anxieties about appearance were more likely to occur in women who displayed a high level of consciousness about their image prior to falling pregnant, Ms Shelton added.

Her comments come alongside a new report - the Confidential Enquiry into Maternal and Child Health - which warned that pregnant women from less privileged backgrounds typically receive lower levels of healthcare.

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7th December 2007, 21:43
Page updated 5th Oct 2015, 13:25
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