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The Royal Baby Effect

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Princess Leopard - Personalised

Since Kate's pregnancy was announced last year, there has already been a plethora of products on the market marking the occasion from mugs and tea towels to baby grows and books.

Once the baby is born this month and the sex and name is announced, even more related souvenirs will go on sale.

From the name they choose to whether they give their baby a dummy, the Duke and Duchess' parenting choices are set to be followed by new parents around the country.

Claire Irvin, editor-in-chief of Bauer Media's parenting portfolio which includes Mother & Baby magazine, predicts any baby product Kate is seen using - that is likely to be from the British High Street - will quickly sell out. She also believes the couple could spark new interest in eco-parenting.

She said: 'Kate's really supported the British high street. They'll carry on what they started. They do seem to like to give the impression of being very grounded.

'We think she could spearhead a return to eco buys given Prince Charles' stance on the environment. Eco products took a bit of a hit with the recession when people wanted cost-effectiveness.'

She added: 'If they use a dummy, it will send sales of dummies through the roof and vice-versa if they don't.'

The buggy Kate is seen pushing will also become a must-have with new mothers. It is thought she has bought a trendy Bugaboo pram, priced at around £869.

Baby Mattresses Online sell all types of mattresses to fit any model of Bugaboo pram.

We have also created a range of Royal themed baby changing mats which make a super baby gift for anybody's Prince or Princess.

For more information

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4th July 2013, 18:28
Page updated 5th Oct 2015, 13:25
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